Lyndon B. Johnson was sworn in as president on Air Force One on the same day that Kennedy was assassinated. After obtaining a new civil rights bill and a tax cut that Kennedy had urged for, Johnson moved on to his new vision, "to build a great society, a place where the meaning of man's life matches the marvels of man's labor." Johnson was then reelected, and won the Presidency with 61 percent of the vote and had the widest popular margin in American history--more than 15,000,000 votes. Johnson pursued a program later referred to as the Great Society program, which attempted to aid to education, attack on disease, Medicare, urban renewal, beautification, conservation, development of depressed regions, a wide-scale fight against poverty, control and prevention of crime and delinquency, removal of obstacles to the right to vote. A problem that faced Johnson was the continuing battle in Vietnam. He limited the bombing of North Vietnam in order to initiate negotiations and at the same time, he startled the world by withdrawing as a candidate for re-election so that he might devote his full efforts, unimpeded by politics, to the quest for peace. When he left office, peace talks were under way; he did not live to see them successful, but died suddenly of a heart attack at his Texas ranch on January 22, 1973.