William Henry Harrison was a descendant of the Virginia aristocracy but had spent his adult life in the Northwest. He was a renowned soldier, a famous Indian fighter, and a popular national figure, making him the perfect candidate for the Whigs in 1840. Harrison won the famous battle of Tippecanoe, and that is what earned him the nickname. The Whigs even ran Harrison and Tyler as Tippecanoe and Tyler, Too!, selling Harrison's victory in battle, and Tyler as a sidekick. During this election, the "penny press" first emerged, and news of the candidates was carried to a large audience of workers and trades people; as a result, news was reaching more people than ever. The Whigs presented themselves as a party of the common people, showing how the new party system catered to maintaining the party’s survival rather than its political ideals. Both parties used the same techniques of mass voter appeal, and the philosophical purity of the party was not important, but its ability to win votes was. The Whig party disguised its elite character by portraying its presidential candidate as a man of the people: born in a log cabin and who enjoyed drinking hard cider from a jug, and therefore, the campaing was called the "Log Cabin & Hard Cider" campaign (there was even a pull car dot satirize Van Buren for being a man who enjoyed wine, and an aristocratic dandy). Harrison was portrayed as a simple man of the people who loved log cabins and hard cider, although in truth he was a wealthy member of the frontier elite with a considerable estate. Meanwhile, they accused Van Buren of being an aloof aristocrat who used cologne, drank champagne, and ate form gold plates, and since the Democrats had no defense, Harrison was able to win the election by a landslide. However, the popular William Henry Harrison died of pneumonia one month after taking office (April 4, 1841), leaving Vice President Tyler to succeed him. Harrison was the first President to die in office, and because he only held one month in office, not much happened in his time.